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Robbin Chen

Robbin Chen is the Senior Global Sourcing Director and founder of CNSNAP WIN, based in the logistics hub of Chengdu, China. With over a decade of intensive experience in cross-border e-commerce and supply chain management, Robbin has established himself as a pivotal figure in bridging the gap between Chinese manufacturing and international markets.Fluent in seven languages—including Chinese, English, French, Spanish, Dutch, German, and Portuguese—Robbin eliminates language barriers, ensuring seamless communication for clients across Europe and the Americas. He specializes in "Reverse Sourcing," providing end-to-end procurement solutions that allow foreign clients to purchase directly from Chinese platforms (such as Weidian, Taobao, and 1688) with confidence.Robbin’s expertise lies in the Fashion Luxury Goods, Accessories, and Consumables sectors. He possesses a keen eye for quality in trendy women's and men's apparel, children's clothing, footwear, bags, and luggage. At CNSNAP WIN, Robbin leads a dedicated team responsible for rigorous Quality Inspection (QC) and efficient international shipping consolidation, serving markets including the United States, Canada, the UK, Australia, Germany, France, Spain, and beyond. His commitment to transparency and quality assurance makes him a trusted partner for global buyers seeking authentic Chinese products.